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MARKET IMPACT HUB

The Market Impact Hub (MIH), at the Kogod School of Business at American University, is a place for synergistic activities related to research, teaching, generating awareness, creating understanding, and fueling community engagement.

Our vision is to equip future generations with the tools they need to practice modern marketing with moral action and loyalty to advancing consumer well-being. Through a dedication to issues relevant to the institutions that affect our health, happiness, and the value we place on our existence, MIH can positively impact lives, communities, and society.

MIH in the News

Oct 30, 2025

Professor Ron Hill Honored with Lifetime Achievement Award by CBSIG

Distinguished Professor Ron Hill of the Kogod School of Business has been named the recipient of the 2025-26 Lifetime Achievement Award by the Consumer Behavior Special Interest Group of the American Marketing Association.

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Oct 27, 2025

Kogod Career and Alumni Engagement Team Hosts Marketing & Advertising Panel

The Career, Alumni, and Industry Engagement team organized a Marketing and Advertising Panel featuring Kogod alumni to share insights, career journeys, and advice with current students.

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Mar 7, 2025

Professor Jeffrey Lee was Featured in a WalletHub Article

Professor Lee was interviewed for the Expert Opinion section of "Cheapest Car Insurance in Washington."

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Research Highlights

Sep 4, 2025

Methodological Options for Collaborative Understanding of Impoverished Consumers

Journal of the Association for Consumer Research

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Ronald Hill, Sanal K. Mazvancheryl

Vulnerable Communities

Jan 21, 2025

On The Table in the DMV (DC, Maryland, Virginia): Coming Together While Physically Apart

The Society for Case Research

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Sonya Grier

Vulnerable Communities

Aug 1, 2025

Pain exchange consumption: An exploration of taking risks to avoid the pain of paying

Journal of Business Research

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Kellilynn Frias

Consumer Well-Being, Health & Nutrition, Vulnerable Communities

Sep 26, 2024

Wither vulnerable consumers? Meaningful dialogue about marketplace vulnerability

Emerald Publishing

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Ronald Paul Hill

Consumer Well-Being, Vulnerable Communities

Jul 31, 2025

A Transformative Global Dialogue: The Race in the Marketplace (RIM) 2025 Research Forum, Cape Town, South Africa

Advertising Educational Foundation

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Sonya A. Grier

Macromarketing & Public Policy

Sep 11, 2024

Subordinated service environments: how branding can create unintentional service exclusion

Journal of Services Marketing

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Kellilynn M. Frias

Consumer Well-Being, Health & Nutrition, Vulnerable Communities

MARKET IMPACT HUB

MIH in the News

Professor Ron Hill Honored with Lifetime Achievement Award by CBSIG

Kogod Career and Alumni Engagement Team Hosts Marketing & Advertising Panel

Professor Jeffrey Lee was Featured in a WalletHub Article

Research Highlights

Methodological Options for Collaborative Understanding of Impoverished Consumers

On The Table in the DMV (DC, Maryland, Virginia): Coming Together While Physically Apart

Pain exchange consumption: An exploration of taking risks to avoid the pain of paying

Wither vulnerable consumers? Meaningful dialogue about marketplace vulnerability

A Transformative Global Dialogue: The Race in the Marketplace (RIM) 2025 Research Forum, Cape Town, South Africa

Subordinated service environments: how branding can create unintentional service exclusion

EVENTS

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