top of page

Research & Publications / Vulnerable Communities

Vulnerable Consumers

Vulnerable Communities

We advance our understanding of consumer vulnerability and consumption practices.

Our work in Vulnerable Communities examines at-risk populations, especially impoverished or other disenfranchised consumers.

Featured Faculty

Publications

Top of Well-Being

Educating for Adolescent Well-being: Is it Time for Marketplace Literacy?

Journal of the Association for Consumer Research

2024

Wenday Attaya Boland; Sonya A. Grier; Paul M. Connell

Read the Abstract

Vulnerable Communities, Consumer Well-Being

The Impact of Cultural Health Capital on Market Choice Along the Texas-Mexico Border

Journal of Racial and Ethnic Health Disparities

2023

Emilia Amaro, Jordan Rodriguez, Deziree Jackson, Deidre Popovich, Kellilynn M Frias, Ernesto Castañeda 

Read the Abstract

Vulnerable Communities, Consumer Well-Being

Race in Consumer Research: Past, Present, and Future

Journal of Consumer Research

2023

Sonya A. Grier, David Crockett, Guillaume D. Johnson, Kevin D. Thomas, Tonya Williams Bradford

Read the Abstract

Race Marketing & Markets, Consumer Well-Being, Vulnerable Communities

Anti-racism in my pocket: mobilizing women, technology and privilege to support systemic equity

Emerald Insight

2023

Sonya A. Grier and Bea V. Porter

Read the Abstract

Race Marketing & Markets, Consumer Well-Being, Macromarketing & Public Policy, Vulnerable Communities

Targeted Research for Well-Being: Dissecting the Effects of Marketing on Youth of Color

Journal of Public Policy & Marketing

2023

Sonya A Grier

Read the Abstract

Macromarketing & Public Policy, Vulnerable Communities

Back to Top

Subscribe to our Newsletter

You have successfully been added to our mailing list.

Blue to red gradient

More than information.

It is impact.

More than

innovation.

It is well-being.

More than

a research center.

It is empowerment.

Market Impact Hub 
Kogod School of Business, American University

4400 Massachusetts Avenue NW
Washington, DC 20016 

American University Logo
  • Twitter
  • LinkedIn
  • Instagram
  • Facebook

Copyright © 2023 American University

bottom of page