Research & Publications / Vulnerable Communities
We advance our understanding of consumer vulnerability and consumption practices.
Our work in Vulnerable Communities examines at-risk populations, especially impoverished or other disenfranchised consumers.
Rethinking scarcity and poverty: Building bridges for shared insight and impact
Journal of Consumer Psychology
Chris Blocker, Jonathan Z. Zhang, Ronald Paul Hill, Caroline Roux, Canan Corus, Martina Hutton, Joshua Dorsey, Elizabeth Minton
Consumer Well-Being, Vulnerable Communities
Conversations about conducting marketing research in mental health
Journal of Consumer Marketing
Jane E Machin, Teri Brister, Robert M Bossarte, Jenna Drenten, Ronald Paul Hill, Deborah L Holland, Maria Martik, Mark Mulder, Madhubalan Viswanathan, Marie A Yeh, Ann M Mirabito, Justine Rapp Farrell, Elizabeth Crosby, Natalie Ross Adkins
Vulnerable Communities, Health & Nutrition
Identity Management as a Coping Strategy for Stigmatization: The Case of Indian Sex Workers in a Libidinal Market
Journal of Public Policy & Marketing
Nilanjana Mitra, Ronald Paul Hill, Himadri Roy Chaudhuri, Anindita Chaudhuri
Vulnerable Communities, Macromarketing & Public Policy
Mental health service utilization after military missions: The double-edged consequences of unit-level organizational support.
Dale W. Russell, Cristel Antonia Russell, Ronald P. Hill
Health & Nutrition, Vulnerable Communities