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Research & Publications / Vulnerable Communities

Vulnerable Consumers

Vulnerable Communities

We advance our understanding of consumer vulnerability and consumption practices.

Our work in Vulnerable Communities examines at-risk populations, especially impoverished or other disenfranchised consumers.

Featured Faculty


Top of Well-Being

Race in Consumer Research: Past, Present, and Future

Journal of Consumer Research


Sonya A. Grier, David Crockett, Guillaume D. Johnson, Kevin D. Thomas, Tonya Williams Bradford

Race Marketing & Markets, Consumer Well-Being, Vulnerable Communities

Anti-racism in my pocket: mobilizing women, technology and privilege to support systemic equity

Emerald Insight


Sonya A. Grier and Bea V. Porter

Race Marketing & Markets, Consumer Well-Being, Macromarketing & Public Policy, Vulnerable Communities

Beyond Income: Dynamic Consumer Financial Vulnerability

Journal of Marketing


Linda Court Salisbury, Gergana Y. Nenkov, Simon J. Blanchard, Ronald Paul Hill, Alexander L. Brown, Kelly D. Martin

Consumer Well-Being, Vulnerable Communities

Rethinking scarcity and poverty: Building bridges for shared insight and impact

Journal of Consumer Psychology


Chris Blocker, Jonathan Z. Zhang, Ronald Paul Hill, Caroline Roux, Canan Corus, Martina Hutton, Joshua Dorsey, Elizabeth Minton

Consumer Well-Being, Vulnerable Communities

Conversations about conducting marketing research in mental health

Journal of Consumer Marketing


Jane E Machin, Teri Brister, Robert M Bossarte, Jenna Drenten, Ronald Paul Hill, Deborah L Holland, Maria Martik, Mark Mulder, Madhubalan Viswanathan, Marie A Yeh, Ann M Mirabito, Justine Rapp Farrell, Elizabeth Crosby, Natalie Ross Adkins

Vulnerable Communities, Health & Nutrition

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