Research & Publications / Vulnerable Communities

Vulnerable Communities

We advance our understanding of consumer vulnerability and consumption practices.

Our work in Vulnerable Communities examines at-risk populations, especially impoverished or other disenfranchised consumers.

Featured Faculty

Wendy
Boland

Sonya
Grier

Ronald
Hill

Publications

Top of Well-Being

Methodological Options for Collaborative Understanding of Impoverished Consumers

Journal of the Association for Consumer Research

2025

Ronald Hill, Sanal K. Mazvancheryl

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Vulnerable Communities

Pain exchange consumption: An exploration of taking risks to avoid the pain of paying

Journal of Business Research

2025

Deidre Popovich, Mikaela Trussell, and Kellilynn M. Frias

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Consumer Well-Being, Health & Nutrition, Vulnerable Communities

On The Table in the DMV (DC, Maryland, Virginia): Coming Together While Physically Apart

The Society for Case Research

2025

Sonya Grier (American University), Sarafina Milgrom (George Washington University)

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Vulnerable Communities

Wither vulnerable consumers? Meaningful dialogue about marketplace vulnerability

Emerald Publishing

2024

Ronald Paul Hill

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Consumer Well-Being, Vulnerable Communities

Subordinated service environments: how branding can create unintentional service exclusion

Journal of Services Marketing

2024

Kelley Anderson, Deidre Popovich, Kellilynn M. Frias, and Mikaela Trussell

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Consumer Well-Being, Health & Nutrition, Vulnerable Communities

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Vulnerable Communities

We advance our understanding of consumer vulnerability and consumption practices.

Featured Faculty

Wendy Boland

Sonya Grier

Ronald Hill

Publications

Methodological Options for Collaborative Understanding of Impoverished Consumers

Pain exchange consumption: An exploration of taking risks to avoid the pain of paying

On The Table in the DMV (DC, Maryland, Virginia): Coming Together While Physically Apart

Wither vulnerable consumers? Meaningful dialogue about marketplace vulnerability

Subordinated service environments: how branding can create unintentional service exclusion

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Wendy
Boland

Sonya
Grier

Ronald
Hill