Research & Publications / Vulnerable Communities
We advance our understanding of consumer vulnerability and consumption practices.
Our work in Vulnerable Communities examines at-risk populations, especially impoverished or other disenfranchised consumers.
Conversations about conducting marketing research in mental health
Journal of Consumer Marketing
Jane E Machin, Teri Brister, Robert M Bossarte, Jenna Drenten, Ronald Paul Hill, Deborah L Holland, Maria Martik, Mark Mulder, Madhubalan Viswanathan, Marie A Yeh, Ann M Mirabito, Justine Rapp Farrell, Elizabeth Crosby, Natalie Ross Adkins
Vulnerable Communities, Health & Nutrition