Advertising & Society Quarterly / Volume 26, Issue 2, Summer 2025 / A Transformative Global Dialogue: The Race in the Marketplace (RIM) 2025 Research Forum, Cape Town, South Africahttp://Advertising & Society Quarterly / Volume 26, Issue 2, Summer 2025 / A Transformative Global Dialogue: The Race in the Marketplace (RIM) 2025 Research Forum, Cape Town, South Africa
A Transformative Global Dialogue: The Race in the Marketplace (RIM) 2025 Research Forum, Cape Town, South Africa
Jul 31, 2025
Sonya A. Grier, Anthony Kwame Harrison, Guillaume D. Johnson, Kevin D. Thomas
Abstract
This article reports on the 2025 Race in the Marketplace (RIM) Research Forum held in Cape Town, South Africa. The forum convened scholars, practitioners, and thought leaders from the US, Brazil, Europe, and multiple African countries to advance scholarly and practical understandings of race across diverse markets. The event explored the theme "Past in Present - Pathways to the Future," examining the multifaceted histories and dynamics of how race has influenced, and been influenced by, the functioning of markets. Discussions encompassed various topics, including mythmaking, finance, colorism, technology, misinformation, and health disparities. The forum also featured artistic presentations and a "Meet the Editors" session for potential collaborations
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