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Research & Publications / Consumer Well-Being

Consumer Well-Being

Consumer Well-Being

We research the impact of marketing and consumption practices on social welfare and policy.

Our work in Consumer Well-Being explores the emotional, cognitive, and social responses diverse consumers experience related to their quality of life.

Featured Faculty

Publications

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Beyond Income: Dynamic Consumer Financial Vulnerability

Journal of Marketing

2022

Linda Court Salisbury, Gergana Y. Nenkov, Simon J. Blanchard, Ronald Paul Hill, Alexander L. Brown, Kelly D. Martin

Consumer Well-Being, Vulnerable Communities

Rethinking scarcity and poverty: Building bridges for shared insight and impact

Journal of Consumer Psychology

2022

Chris Blocker, Jonathan Z. Zhang, Ronald Paul Hill, Caroline Roux, Canan Corus, Martina Hutton, Joshua Dorsey, Elizabeth Minton

Consumer Well-Being, Vulnerable Communities

“A Whiter Shade of Pale”: Whiteness, Female Beauty Standards, and Ethical Engagement Across Three Cultures

Journal of International Marketing

2022

Sarah Mady, Dibyangana Biswas, Charlene A. Dadzie, Ronald Paul Hill, Rehana Paul

Race Marketing & Markets, Consumer Well-Being

Poverty and consumer psychology

APA Handbook of Consumer Psychology

2022

Ronald Paul Hill

Consumer Well-Being, Vulnerable Communities

Can advertising benefit women’s development? Preliminary insights from a multi-method investigation

Journal of the Academy of Marketing Science

2022

Gautham Vadakkepatt, Andrew Bryant, Ronald Paul Hill & Joshua Nunziato

Consumer Well-Being

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