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Research & Publications / Consumer Well-Being

Consumer Well-Being

Consumer Well-Being

We research the impact of marketing and consumption practices on social welfare and policy.

Our work in Consumer Well-Being explores the emotional, cognitive, and social responses diverse consumers experience related to their quality of life.

Featured Faculty

Publications

Top of Markets/Policy

Lyrics of Gender Well-Being: A definition and exploration of well-being dimensions that define gendered experiences

Journal of Public Policy & Marketing

2025

Sheen Kachen, Paula C. Peter, Kellilynn M. Frias, Lorena García Ramón, Ranny Liu, and Michelle van Solt

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Consumer Well-Being

Pain exchange consumption: An exploration of taking risks to avoid the pain of paying

Journal of Business Research

2025

Deidre Popovich, Mikaela Trussell, and Kellilynn M. Frias

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Consumer Well-Being, Health & Nutrition, Vulnerable Communities

Wither vulnerable consumers? Meaningful dialogue about marketplace vulnerability

Emerald Publishing

2024

Ronald Paul Hill

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Consumer Well-Being, Vulnerable Communities

Subordinated service environments: how branding can create unintentional service exclusion

Journal of Services Marketing

2024

Kelley Anderson, Deidre Popovich, Kellilynn M. Frias, and Mikaela Trussell

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Consumer Well-Being, Health & Nutrition, Vulnerable Communities

Speaking Your Language: The Psychological Impact of Dialect Integration in Artificial Intelligence Systems

Elsevier

2024

Andre Martin (University of Notre Dame), Khalia Jenkins (American University)

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Consumer Well-Being

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More than information.

It is impact.

More than

innovation.

It is well-being.

More than

a research center.

It is empowerment.

Market Impact Hub 
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