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Research & Publications / Consumer Well-Being

Consumer Well-Being

Consumer Well-Being

We research the impact of marketing and consumption practices on social welfare and policy.

Our work in Consumer Well-Being explores the emotional, cognitive, and social responses diverse consumers experience related to their quality of life.

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Publications

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Beyond Income: Dynamic Consumer Financial Vulnerability

Journal of Marketing

2022

Linda Court Salisbury, Gergana Y. Nenkov, Simon J. Blanchard, Ronald Paul Hill, Alexander L. Brown, Kelly D. Martin

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Consumer Well-Being, Vulnerable Communities

Rethinking scarcity and poverty: Building bridges for shared insight and impact

Journal of Consumer Psychology

2022

Chris Blocker, Jonathan Z. Zhang, Ronald Paul Hill, Caroline Roux, Canan Corus, Martina Hutton, Joshua Dorsey, Elizabeth Minton

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Consumer Well-Being, Vulnerable Communities

“A Whiter Shade of Pale”: Whiteness, Female Beauty Standards, and Ethical Engagement Across Three Cultures

Journal of International Marketing

2022

Sarah Mady, Dibyangana Biswas, Charlene A. Dadzie, Ronald Paul Hill, Rehana Paul

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Race Marketing & Markets, Consumer Well-Being

Poverty and consumer psychology

APA Handbook of Consumer Psychology

2022

Ronald Paul Hill

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Consumer Well-Being, Vulnerable Communities

Can advertising benefit women’s development? Preliminary insights from a multi-method investigation

Journal of the Academy of Marketing Science

2022

Gautham Vadakkepatt, Andrew Bryant, Ronald Paul Hill & Joshua Nunziato

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Consumer Well-Being

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