Research & Publications / Consumer Well-Being

Consumer Well-Being
We research the impact of marketing and consumption practices on social welfare and policy.
Our work in Consumer Well-Being explores the emotional, cognitive, and social responses diverse consumers experience related to their quality of life.
Featured Faculty
Publications
Poverty and consumer psychology
APA Handbook of Consumer Psychology
2022
Ronald Paul Hill
Consumer Well-Being, Vulnerable Communities
Can advertising benefit women’s development? Preliminary insights from a multi-method investigation
Journal of the Academy of Marketing Science
2022
Gautham Vadakkepatt, Andrew Bryant, Ronald Paul Hill & Joshua Nunziato
Consumer Well-Being
From Anxious Spaces To Harmonious Relations? Interracial Marketplace Interactions Through The Lens Of Consumer Psychology
Journal of Consumer Psychology
2021
Sonya A. Grier, Guillaume D. Johnson, Maura L. Scott
Race Marketing & Markets, Consumer Well-Being
In search of well-being: Factors influencing the movement toward and away from maladaptive consumption
Journal of Consumer Affairs
2020
Wendy Attaya Boland, Ingrid M. Martin, Marlys J. Mason
Consumer Well-Being, Health & Nutrition
The Strength of Weak-Tie Consensus Language
Journal of Marketing Research
2020
Jeffrey K. Lee, Ann Kronrod
Macromarketing & Public Policy, Consumer Well-Being