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Research & Publications / Race, Marketing, & Markets

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Race, Marketing, & Markets

We study the role of socio-political constructs in the marketplace.

Our Race, Marketing, and Markets work examines racial biases and inequities present in the market and proposes strategies to mitigate them.

Featured Faculty

RIM Network

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Organized by Sonya Grier, Guillaume D. Johnson, and Kevin D. Thomas, the Race in the Marketplace (RIM) network, is an international transdisciplinary research network that examines "the historic, contemporary, and future interactions of race in the marketplace through scholarship and practice."

Visit the RIM Network's website to learn more and download their book, Race in the Marketplace: Crossing Critical Boundaries, for free.

Publications

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Race in Consumer Research: Past, Present, and Future

Journal of Consumer Research

2023

Sonya A. Grier, David Crockett, Guillaume D. Johnson, Kevin D. Thomas, Tonya Williams Bradford

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Race Marketing & Markets, Consumer Well-Being, Vulnerable Communities

Anti-racism in my pocket: mobilizing women, technology and privilege to support systemic equity

Emerald Insight

2023

Sonya A. Grier and Bea V. Porter

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Race Marketing & Markets, Consumer Well-Being, Macromarketing & Public Policy, Vulnerable Communities

Perspectives: race and advertising: conceptualizing a way forward through aesthetics

International Journal of Advertising

2023

Kevin D. Thomas, Guillaume D. Johnson, Sonya A. Grier

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Race Marketing & Markets

“A Whiter Shade of Pale”: Whiteness, Female Beauty Standards, and Ethical Engagement Across Three Cultures

Journal of International Marketing

2022

Sarah Mady, Dibyangana Biswas, Charlene A. Dadzie, Ronald Paul Hill, Rehana Paul

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Race Marketing & Markets, Consumer Well-Being

The Racialized Marketing of Unhealthy Foods and Beverages: Perspectives and Potential Remedies

The Journal of Law, Medicine & Ethics

2022

Anne Barnhill, A Susana Ramírez, Marice Ashe, Amanda Berhaupt-Glickstein, Nicholas Freudenberg, Sonya A Grier, Karen E Watson, Shiriki Kumanyika

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Race Marketing & Markets, Health & Nutrition

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