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Track 1 List
 

Track 1 provides a unique opportunity for scholars from around the world to collaborate on socially impactful research topics of mutual interest. Track 1 themes are proposed by experienced scholars and hold an open call for participants. They allow a unique opportunity for exploration and building a social network with like-minded scholars. We especially encourage PhD students and early career scholars to consider applying.

To apply, please click the button below and fill out the form. You will also need to upload your CV and a 500 word statement about your fit for your preferred track. If you have any questions about track contents, please contact the primary contact listed in the Track descriptions below. Selection is competitive, however you have the opportunity to identify more than one track of interest to maximize your chances of attending TCR.

 

Track 1 applications are due December 20th, 2024.

1.1

COFFEE: A Leading Vehicle for Marketplace Transformation

Andrés Barrios Fajardo, Universidad de los Andes
Spencer Ross, University of Massachusetts Lowell

Primary Contact: Spencer Ross

1.2

Developing a Framework for Theorizing Social Change for Impact

Brennen Davis, Cal Poly
Julie L. Ozanne, University of Melbourne

Primary Contact: Brennen Davis

1.3

Anticipating and Addressing Consumer Resistance to Anti-Drunk-Driving Technology

Courtney Azzari, University of North Florida
Mia M. Birau, Emlyon Business School
Charlene A. Dadzie, University of South Alabama

Primary Contact: Courtney Azzari

1.4

Beautiful Minds: Marketing in the Age of Neurodiversity

Josephine Go Jefferies, Newcastle University
Jane E. Machin, Willamette University

Primary Contact: Josephine Go Jefferies

1.5

Climate Justice and Economic Equity: Understanding the Link Between Financial and Climate Vulnerability

Erick M. Mas, Indiana University Bloomington
Jingshi (Joyce) Liu, University of London

Primary Contact: Erick Mas Roman

1.6

Sports Betting Advertising and its Effects on Vulnerable Populations

Andrew Smith, Suffolk University
Mark M. Vander Linden, Massachusetts Gaming Commission
Mujde Yuksel, Suffolk University

Primary Contact: Mujde Yuksel

1.7

Slimming Down Society: The Impact of Anti-Obesity Medications on Lifestyle and Consumer Behavior

Avinandan “Avi” Mukherjee, Marshall University
Naz Onel, Stockton University
Umapathy Sundaram, Marshall University

Primary Contact: Naz Onel

1.8

Subsistence and Sustainability: Developing Insights on Sustainable Consumption, Education, and Practice in Subsistence Marketplaces

Roland Gau, National Yang Ming Chiao Tung University
Yupin Patarapongsant, Chulalongkorn University

Primary Contact: Roland Gau

1.9

Happiness is a Human Right: Exploring the Role of Brands and Marketing in Promoting Happiness and Well-being

Tessa Garcia-Collart, University of Missouri - St. Louis
Ellen Campos Sousa, University of Tampa
Luis Gallardo, World Happiness Foundation

Primary Contact: Tessa Garcia-Collart

1.10

Improving Marketplace Access for All: Learning from those with Invisible Disabilities

Natalie Ross Adkins, Drake University
Elizabeth Crosby, University of Wisconsin - LaCrosse
Daniel Van Sant, Drake University

Primary Contact: Natalie Adkins

1.11

Womanhood, Gender Equity, and Intersectionality Across Consumption Contexts: An Exploratory Framework for Conducting Research on Gender Well-Being (GWB) in Consumer Behavior

Paula Peter, San Diego State University
Sheen Kachen, University of Illinois Chicago

Primary Contact: Paula Peter
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