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Research & Publications / Macromarketing & Public Policy

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Macromarketing & Public Policy

We examine links between societal issues, marketing, and decision-making.

Our work in Macromarketing and Public Policy focuses on the broad ethical concerns, socially responsible behaviors, and legislative actions impacting markets and their complexities.

Featured Faculty

Publications

Top of Macro/Strategy

A Transformative Global Dialogue: The Race in the Marketplace (RIM) 2025 Research Forum, Cape Town, South Africa

Advertising Educational Foundation

2025

Sonya A. Grier, Anthony Kwame Harrison, Guillaume D. Johnson, Kevin D. Thomas

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Macromarketing & Public Policy

After 50 years, it is time to talk about value hierarchy and inequality

Oxford Academic

2024

Lez E Trujillo-Torres, Benét DeBerry-Spence, Sonya A Grier, Søren Askegaard

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Macromarketing & Public Policy

Designing and communicating higher education DEI strategies and tactics in a polarised political landscape

Journal of Education Advancement & Marketing

2024

Ronald Hill, Sarah Mady, Stacy Merida

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Macromarketing & Public Policy

Educating for Adolescent Well-being: Is it Time for Marketplace Literacy?

Journal of the Association for Consumer Research

2024

Wendy Attaya Boland, Sonya A Grier, Paul M Connell

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Consumer Well-Being, Macromarketing & Public Policy

A Theory of Product-Form Strategy: When to Market Know-How, Components, or Systems?

Journal of Marketing

2023

Kellilynn M Frias, Mrinal Ghosh, Narayan Janakiraman, Dale F Duhan, Robert F Lusch

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Macromarketing & Public Policy

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