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Research & Publications / Macromarketing & Public Policy

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Macromarketing & Public Policy

We examine links between societal issues, marketing, and decision-making.

Our work in Macromarketing and Public Policy focuses on the broad ethical concerns, socially responsible behaviors, and legislative actions impacting markets and their complexities.

Featured Faculty


Top of Macro/Strategy

Anti-racism in my pocket: mobilizing women, technology and privilege to support systemic equity

Emerald Insight


Sonya A. Grier and Bea V. Porter

Race Marketing & Markets, Consumer Well-Being, Macromarketing & Public Policy, Vulnerable Communities

An examination of legality of global abortion services and the genesis of public policy

Business and Politics


Laurel Steinfield, Girish Ramani, Ronald Paul Hill, Rehana Paul

Macromarketing & Public Policy, Health & Nutrition

Tweeter-in-Chief Donald J. Trump: The Story of the Downfall of a Brand

NIM Marketing Intelligence Review


Hill, Ronald Paul, Sanal Mazvancheryl, Benjamin Wright

Macromarketing & Public Policy

Identity Management as a Coping Strategy for Stigmatization: The Case of Indian Sex Workers in a Libidinal Market

Journal of Public Policy & Marketing


Nilanjana Mitra, Ronald Paul Hill, Himadri Roy Chaudhuri, Anindita Chaudhuri

Vulnerable Communities, Macromarketing & Public Policy

Saving Behavior Within and Across Developing Nations: Implications for Public Policy Makers

Journal of Public Policy & Marketing


Colin B Gabler, Ronald Paul Hill, V Myles Landers

Macromarketing & Public Policy

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