Research & Publications / Macromarketing & Public Policy
Macromarketing & Public Policy
We examine links between societal issues, marketing, and decision-making.
Our work in Macromarketing and Public Policy focuses on the broad ethical concerns, socially responsible behaviors, and legislative actions impacting markets and their complexities.
Featured Faculty
Publications
Tweeter-in-Chief Donald J. Trump: The Story of the Downfall of a Brand
NIM Marketing Intelligence Review
2021
Hill, Ronald Paul, Sanal Mazvancheryl, Benjamin Wright
Macromarketing & Public Policy
Identity Management as a Coping Strategy for Stigmatization: The Case of Indian Sex Workers in a Libidinal Market
Journal of Public Policy & Marketing
2021
Nilanjana Mitra, Ronald Paul Hill, Himadri Roy Chaudhuri, Anindita Chaudhuri
Vulnerable Communities, Macromarketing & Public Policy
Saving Behavior Within and Across Developing Nations: Implications for Public Policy Makers
Journal of Public Policy & Marketing
2021
Colin B Gabler, Ronald Paul Hill, V Myles Landers
Macromarketing & Public Policy
What Exactly is Marketing and Public Policy?
American Marketing Association
2021
Craig A Andrews, Scot Burton, Gregory T Gundlach, Ronald Paul Hill, Jeremy Kees, Richard G Netemeyer, Kristen L Walker
Macromarketing & Public Policy
Macro-social marketing for health: the case of Cuba
International Journal of Cuban Studies
2020
Sonya A. Grier, Luis Alberto Barreiro Pousa, Ileana Díaz Fernández
Macromarketing & Public Policy, Health & Nutrition