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Research & Publications / Macromarketing & Public Policy

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Macromarketing & Public Policy

We examine links between societal issues, marketing, and decision-making.

Our work in Macromarketing and Public Policy focuses on the broad ethical concerns, socially responsible behaviors, and legislative actions impacting markets and their complexities.

Featured Faculty

Publications

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Anti-racism in my pocket: mobilizing women, technology and privilege to support systemic equity

Emerald Insight

2023

Sonya A. Grier and Bea V. Porter

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Race Marketing & Markets, Consumer Well-Being, Macromarketing & Public Policy, Vulnerable Communities

An examination of legality of global abortion services and the genesis of public policy

Business and Politics

2023

Laurel Steinfield, Girish Ramani, Ronald Paul Hill, Rehana Paul

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Macromarketing & Public Policy, Health & Nutrition

Tweeter-in-Chief Donald J. Trump: The Story of the Downfall of a Brand

NIM Marketing Intelligence Review

2021

Hill, Ronald Paul, Sanal Mazvancheryl, Benjamin Wright

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Macromarketing & Public Policy

Identity Management as a Coping Strategy for Stigmatization: The Case of Indian Sex Workers in a Libidinal Market

Journal of Public Policy & Marketing

2021

Nilanjana Mitra, Ronald Paul Hill, Himadri Roy Chaudhuri, Anindita Chaudhuri

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Vulnerable Communities, Macromarketing & Public Policy

Saving Behavior Within and Across Developing Nations: Implications for Public Policy Makers

Journal of Public Policy & Marketing

2021

Colin B Gabler, Ronald Paul Hill, V Myles Landers

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Macromarketing & Public Policy

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