Research & Publications / Macromarketing & Public Policy

Macromarketing & Public Policy

We examine links between societal issues, marketing, and decision-making.

Our work in Macromarketing and Public Policy focuses on the broad ethical concerns, socially responsible behaviors, and legislative actions impacting markets and their complexities.

Featured Faculty

Kellilynn
Frias

Ronald
Hill

Sonya
Grier

Publications

Top of Macro/Strategy

Designing and communicating higher education DEI strategies and tactics in a polarised political landscape

Journal of Education Advancement & Marketing

2024

Ronald Hill, Sarah Mady, Stacy Merida

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Macromarketing & Public Policy

Educating for Adolescent Well-being: Is it Time for Marketplace Literacy?

Journal of the Association for Consumer Research

2024

Wendy Attaya Boland, Sonya A Grier, Paul M Connell

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Consumer Well-Being, Macromarketing & Public Policy

A Theory of Product-Form Strategy: When to Market Know-How, Components, or Systems?

Journal of Marketing

2023

Kellilynn M Frias, Mrinal Ghosh, Narayan Janakiraman, Dale F Duhan, Robert F Lusch

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Macromarketing & Public Policy

Anti-racism in my pocket: mobilizing women, technology and privilege to support systemic equity

Emerald Insight

2023

Sonya A. Grier and Bea V. Porter

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Race Marketing & Markets, Consumer Well-Being, Macromarketing & Public Policy, Vulnerable Communities

The Notice-and-Choice Privacy Gamble: Game Theory, Consumer Agency, and Implications for GDPR.

Journal of Marketing Development & Competitiveness

2023

Hettche, Matt; Dae-Hee Kim; Clayton, Michael J.

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Consumer Well-Being, Macromarketing & Public Policy

Macromarketing & Public Policy

We examine links between societal issues, marketing, and decision-making.

Featured Faculty

Kellilynn Frias

Ronald Hill

Sonya Grier

Publications

Designing and communicating higher education DEI strategies and tactics in a polarised political landscape

Educating for Adolescent Well-being: Is it Time for Marketplace Literacy?

A Theory of Product-Form Strategy: When to Market Know-How, Components, or Systems?

Anti-racism in my pocket: mobilizing women, technology and privilege to support systemic equity

The Notice-and-Choice Privacy Gamble: Game Theory, Consumer Agency, and Implications for GDPR.

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Kellilynn
Frias

Ronald
Hill

Sonya
Grier