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Research & Publications / Macromarketing & Public Policy

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Macromarketing & Public Policy

We examine links between societal issues, marketing, and decision-making.

Our work in Macromarketing and Public Policy focuses on the broad ethical concerns, socially responsible behaviors, and legislative actions impacting markets and their complexities.

Featured Faculty


Top of Macro/Strategy

Designing and communicating higher education DEI strategies and tactics in a polarised political landscape

Journal of Education Advancement & Marketing


Ronald Hill, Sarah Mady, Stacy Merida

Macromarketing & Public Policy

Educating for Adolescent Well-being: Is it Time for Marketplace Literacy?

Journal of the Association for Consumer Research


Wendy Attaya Boland, Sonya A Grier, Paul M Connell

Consumer Well-Being, Macromarketing & Public Policy

A Theory of Product-Form Strategy: When to Market Know-How, Components, or Systems?

Journal of Marketing


Kellilynn M Frias, Mrinal Ghosh, Narayan Janakiraman, Dale F Duhan, Robert F Lusch

Macromarketing & Public Policy

Anti-racism in my pocket: mobilizing women, technology and privilege to support systemic equity

Emerald Insight


Sonya A. Grier and Bea V. Porter

Race Marketing & Markets, Consumer Well-Being, Macromarketing & Public Policy, Vulnerable Communities

The Notice-and-Choice Privacy Gamble: Game Theory, Consumer Agency, and Implications for GDPR.

Journal of Marketing Development & Competitiveness


Hettche, Matt; Dae-Hee Kim; Clayton, Michael J.

Consumer Well-Being, Macromarketing & Public Policy

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