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About / How We Define Impact

How We Define Impact

Empowerment Starts with Discovery

Powered by thought, intent, and action, the MIH is an evolution of understanding. The MIH brings together industry leaders and field pioneers to pursue cutting-edge research on issues relevant to individuals and institutions that affect consumer and market well-being. With a chief goal of driving awareness, the MIH enacts change through discovery by providing hands-on learning opportunities and exposure to the real-world studies that produce transformative insights on consumer behavior and impact individuals, businesses, and society.


Co-Creation Beyond Academia

Sonya Grier
"Traditional approaches to impact employ bibliometric measures and focus on the creation and use of journal articles by scholarly audiences, an important but incomplete part of the academic process. [We] recommend expanding the strategies and measures to include process assessments for specific stakeholders across the entire course of effects, from the creation, awareness, and use of knowledge to societal impression. This relational engagement approach involves the co-creation of research with audiences beyond academia.”

Dr. Sonya A. Grier
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