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About the Market Impact Hub

Who We Are

We are a community of faculty, students, alumni, and industry leaders centered at American University and focused on driving transformative insights to enhance market and consumer well-being.

We conduct cutting-edge consumer culture, marketing, and public policy research. We believe that collaboration and rigor create fruitful research with impact. Though we cannot evade consumer society's influence, we can empower ourselves through understanding that will ultimately fuel better decision-making.

Long exposure of Kogod at dusk

Our Values

Scientific Rigor

We value rigorous research that advances our scientific understanding of consumer and market well-being.


We value synergistic and collaborative projects that seek to engage interdisciplinary scholars.


We value our local community, its stakeholders, and diverse perspectives in our research and teaching.

Our Expertise

Associated MIH faculty members have years of experience working across advertising, market research, and brand management. Many have a background in marketing consulting. Outside of the classroom, some faculty still actively serve as professional consultants to associations, government agencies, nonprofit organizations, and major corporations.

MIH faculty have also held or currently hold esteemed leadership positions on several federal and state agencies, including the Federal Trade Commission, the Food and Drug Administration, the US Department of Justice, the Centers for Disease Control and Prevention (CDC), and the Product Development and Small Business Incubator Board (State of Texas). Currently, Professor and Chair of Marketing Dr. Ronald Hill is serving as vice president of publications to the American Marketing Society.

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