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About
About the Market Impact Hub
Who We Are
We are a community of faculty, students, alumni, and industry leaders centered at American University and focused on driving transformative insights to enhance market and consumer well-being.
We conduct cutting-edge consumer culture, marketing, and public policy research. We believe that collaboration and rigor create fruitful research with impact. Though we cannot evade consumer society's influence, we can empower ourselves through understanding that will ultimately fuel better decision-making.

Our Values
Scientific Rigor
We value rigorous research that advances our scientific understanding of consumer and market well-being.