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Research & Publications / Macromarketing & Public Policy

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Macromarketing & Public Policy

We examine links between societal issues, marketing, and decision-making.

Our work in Macromarketing and Public Policy focuses on the broad ethical concerns, socially responsible behaviors, and legislative actions impacting markets and their complexities.

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Publications

Top of Macro/Strategy

Macro-social marketing for health: the case of Cuba

International Journal of Cuban Studies

2020

Sonya A. Grier, Luis Alberto Barreiro Pousa, Ileana Díaz Fernández

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Macromarketing & Public Policy, Health & Nutrition

Does Research on Scarcity Apply to Impoverished Consumers?

Journal of the Association for Consumer Research

2020

Ronald Paul Hill

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Vulnerable Communities, Macromarketing & Public Policy

Reproducing inequity: The role of race in the business school faculty search

Journal of Marketing Management

2020

Sonya A Grier, Sonja Martin Poole

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Race Marketing & Markets, Macromarketing & Public Policy

Perceived Market Risk in New Ventures: A Study of Early-Phase Business Angel Investment Screening

Journal of Macromarketing

2020

Kellilynn M. Frias, Deidre Popovich, Dale F. Duhan, Robert F. Lusch

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Macromarketing & Public Policy

An Exploratory Study of Globalizing Consumers’ Materialism Tendencies in a Multicultural “Global” Marketplace: An Abstract

Academy of Marketing Science Annual Conference

2020

Tarek Mady, Sarah Mady

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Macromarketing & Public Policy

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