Research & Publications / Vulnerable Communities

Vulnerable Communities

We advance our understanding of consumer vulnerability and consumption practices.

Our work in Vulnerable Communities examines at-risk populations, especially impoverished or other disenfranchised consumers.

Featured Faculty

Wendy
Boland

Sonya
Grier

Ronald
Hill

Publications

Top of Well-Being

Mental health service utilization after military missions: The double-edged consequences of unit-level organizational support.

Psychological Services

2021

Dale W. Russell, Cristel Antonia Russell, Ronald P. Hill

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Health & Nutrition, Vulnerable Communities

When taking action means accepting responsibility: Omission bias predicts parents' reluctance to vaccinate due to greater anticipated culpability for negative side effects

Journal of Consumer Affairs

2021

Gary Sherman, Stacey R. Finkelstein, Beth Vallen, Paul Connell, Wendy Attaya Boland, Kristen Feemster

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Health & Nutrition, Vulnerable Communities

Does Research on Scarcity Apply to Impoverished Consumers?

Journal of the Association for Consumer Research

2020

Ronald Paul Hill

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Vulnerable Communities, Macromarketing & Public Policy

Consumer Vulnerability

Journal of Consumer Psychology

2020

Ronald Paul Hill, Eesha Sharma

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Vulnerable Communities

Shedding Light on the Invisibles: Extending Consumer Theories, Methods, and Insights to Include Financially Vulnerable Consumers

North American Advances in Consumer Research

2020

Gergana Y Nenkov, Simon Blanchard, Fred Feinberg, Ronald Paul Hill, Nina Mazar, Martin Mende

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Vulnerable Communities

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Vulnerable Communities

We advance our understanding of consumer vulnerability and consumption practices.

Featured Faculty

Wendy Boland

Sonya Grier

Ronald Hill

Publications

Mental health service utilization after military missions: The double-edged consequences of unit-level organizational support.

When taking action means accepting responsibility: Omission bias predicts parents' reluctance to vaccinate due to greater anticipated culpability for negative side effects

Does Research on Scarcity Apply to Impoverished Consumers?

Consumer Vulnerability

Shedding Light on the Invisibles: Extending Consumer Theories, Methods, and Insights to Include Financially Vulnerable Consumers

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Wendy
Boland

Sonya
Grier

Ronald
Hill