top of page

Vulnerable Communities / Publication Abstract

Shedding Light on the Invisibles: Extending Consumer Theories, Methods, and Insights to Include Financially Vulnerable Consumers

Jan 1, 2020

Gergana Y Nenkov, Simon Blanchard, Fred Feinberg, Ronald Paul Hill, Nina Mazar, Martin Mende

Vulnerable Communities

Abstract

This interactive knowledge forum focuses on financially vulnerable consumer segments frequently excluded from financial decisionmaking research (e.g., low-income consumers, unbanked or underbanked, credit invisibles). Participants will discuss how consumer researchers can enhance theories, models, and participant samples to be more inclusive of financially vulnerable consumers and improve their financial well-being

Read the full article:

Subscribe to our Newsletter

You have successfully been added to our mailing list.

Blue to red gradient

More than information.

It is impact.

More than

innovation.

It is well-being.

More than

a research center.

It is empowerment.

Market Impact Hub 
Kogod School of Business, American University

4400 Massachusetts Avenue NW
Washington, DC 20016 

American University Logo
  • Twitter
  • LinkedIn
  • Instagram
  • Facebook

Copyright © 2023 American University

bottom of page