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Vulnerable Communities / Publication Abstract

Shedding Light on the Invisibles: Extending Consumer Theories, Methods, and Insights to Include Financially Vulnerable Consumers

Jan 1, 2020

Gergana Y Nenkov, Simon Blanchard, Fred Feinberg, Ronald Paul Hill, Nina Mazar, Martin Mende

Vulnerable Communities


This interactive knowledge forum focuses on financially vulnerable consumer segments frequently excluded from financial decisionmaking research (e.g., low-income consumers, unbanked or underbanked, credit invisibles). Participants will discuss how consumer researchers can enhance theories, models, and participant samples to be more inclusive of financially vulnerable consumers and improve their financial well-being

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