Shedding Light on the Invisibles: Extending Consumer Theories, Methods, and Insights to Include Financially Vulnerable Consumers

This interactive knowledge forum focuses on financially vulnerable consumer segments frequently excluded from financial decisionmaking research (e.g., low-income consumers, unbanked or underbanked, credit invisibles). Participants will discuss how consumer researchers can enhance theories, models, and participant samples to be more inclusive of financially vulnerable consumers and improve their financial well-being