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Research & Publications / Race, Marketing, & Markets

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Race, Marketing, & Markets

We study the role of socio-political constructs in the marketplace.

Our Race, Marketing, and Markets work examines racial biases and inequities present in the market and proposes strategies to mitigate them.

Featured Faculty

RIM Network

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Organized by Sonya Grier, Guillaume D. Johnson, and Kevin D. Thomas, the Race in the Marketplace (RIM) network, is an international transdisciplinary research network that examines "the historic, contemporary, and future interactions of race in the marketplace through scholarship and practice."

Visit the RIM Network's website to learn more and download their book, Race in the Marketplace: Crossing Critical Boundaries, for free.

Publications

Top of Race

When the burger becomes halal: a critical discourse analysis of privilege and marketplace inclusion

Consumption Markets & Culture

2017

Guillaume D Johnson, Kevin D Thomas, Sonya A Grier

Race Marketing & Markets

Sensitizing Black Adult and Youth Consumers to Targeted Food Marketing Tactics in Their Environments

International Journal of Evironmental Research and Public Health

2017

Katherine Isselmann DiSantis, Shiriki Kumanyika, Lori Carter-Edwards, Deborah Rohm Young, Sonya A Grier, Vikki Lassiter

Race Marketing & Markets

Food and Beverage Marketing to Latinos: A Systematic Literature Review

Health Education & Behavior

2015

Rebecca T Adeigbe, Shannon Baldwin, Kip Gallion, Sonya Grier, Amelie G Ramirez

Race Marketing & Markets, Health & Nutrition

Shopping While Nonwhite: Racial Discrimination among Minority Consumers

Journal of Consumer Affairs

2015

Aronte Marie Bennett, Ronald Paul Hill, Kara Daddario

Race Marketing & Markets, Consumer Well-Being

A tale of two urbanicities: Adolescent alcohol and cigarette consumption in high and low-poverty urban neighborhoods

Journal of Business Research

2015

Brennan Davis, Sonya Grier

Race Marketing & Markets, Vulnerable Communities

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