Research & Publications / Consumer Well-Being

Consumer Well-Being

We research the impact of marketing and consumption practices on social welfare and policy.

Our work in Consumer Well-Being explores the emotional, cognitive, and social responses diverse consumers experience related to their quality of life.

Featured Faculty

Jeffrey
Lee

Ronald
Hill

Wendy
Boland

Publications

Top of Markets/Policy

“Lordy, Lordy, Look Who’s 40!” The Journal of Consumer Research Reaches a Milestone

Journal of Consumer Research

2015

Justine M Rapp, Ronald Paul Hill

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Consumer Well-Being

Evaluating the impact of social media activities on human brand sales

International Journal of Research in Marketing

2015

Alok R Saboo, V Kumar, Girish Ramani

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Consumer Well-Being

Social Marketing to Advance Food Well-Being

The Handbook of Persuasion and Social Marketing

2015

Melissa G Bublitz, Lauren G Block, Sonya A Grier

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Health & Nutrition, Consumer Well-Being

Digital Food Marketing and Children’s Health and Well-being

Springer Nature Switzerland

Jennifer L Harris, Frances Fleming-Milici, Ashley N Gearhardt, Sonya Grier, Kathryn Montgomery, Maria Romo-Palafox, Mimi Tatlow-Golden

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Consumer Well-Being

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Consumer Well-Being

We research the impact of marketing and consumption practices on social welfare and policy.

Featured Faculty

Jeffrey Lee

Ronald Hill

Wendy Boland

Publications

“Lordy, Lordy, Look Who’s 40!” The Journal of Consumer Research Reaches a Milestone

Evaluating the impact of social media activities on human brand sales

Social Marketing to Advance Food Well-Being

Digital Food Marketing and Children’s Health and Well-being

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Jeffrey
Lee

Ronald
Hill

Wendy
Boland