Research & Publications / Vulnerable Communities

Vulnerable Communities

We advance our understanding of consumer vulnerability and consumption practices.

Our work in Vulnerable Communities examines at-risk populations, especially impoverished or other disenfranchised consumers.

Featured Faculty

Wendy
Boland

Sonya
Grier

Ronald
Hill

Publications

Top of Well-Being

Poverty as we never knew it: THE source of vulnerability for most of humankind

Journal of Marketing Management

2016

Ronald Paul Hill

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Vulnerable Communities

Antiservice as Guiding Maxim: Tough Lessons From a Maximum Security Prison

Journal of Service Research

2016

Ronald Paul Hill, Michael L Capella, Justine M Rapp, Gramercy Gentlemen

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Vulnerable Communities

Consumption Restriction in a Total Control Institution: Participatory Action Research in a Maximum Security Prison

Journal of Public Policy & Marketing

2015

Ronald Paul Hill, Justine M Rapp, Michael L Capella

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Vulnerable Communities

Saving and Well-Being at the Base of the Pyramid: Implications for Transformative Financial Services Delivery

Journal of Service Research

2015

Kelly D Martin, Ronald Paul Hill

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Vulnerable Communities, Macromarketing & Public Policy

A tale of two urbanicities: Adolescent alcohol and cigarette consumption in high and low-poverty urban neighborhoods

Journal of Business Research

2015

Brennan Davis, Sonya Grier

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Race Marketing & Markets, Vulnerable Communities

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Vulnerable Communities

We advance our understanding of consumer vulnerability and consumption practices.

Featured Faculty

Wendy Boland

Sonya Grier

Ronald Hill

Publications

Poverty as we never knew it: THE source of vulnerability for most of humankind

Antiservice as Guiding Maxim: Tough Lessons From a Maximum Security Prison

Consumption Restriction in a Total Control Institution: Participatory Action Research in a Maximum Security Prison

Saving and Well-Being at the Base of the Pyramid: Implications for Transformative Financial Services Delivery

A tale of two urbanicities: Adolescent alcohol and cigarette consumption in high and low-poverty urban neighborhoods

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Wendy
Boland

Sonya
Grier

Ronald
Hill