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Vulnerable Communities/Publication Abstract

Macromarketing & Public Policy/Publication Abstract

Targeted Research for Well-Being: Dissecting the Effects of Marketing on Youth of Color

Jun 21, 2023

Sonya A Grier

Vulnerable Communities
Macromarketing & Public Policy


Marketing and public policy discussions about targeted marketing to youth have emphasized how marketing influences youth consumption of potentially hazardous products, including alcohol, tobacco, unhealthy food, and violent entertainment. What is missing, however, is a focused examination of how the effects are different or magnified among Black and Hispanic youth, fast-growing U.S. populations.

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