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Research & Publications / Race, Marketing, & Markets

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Race, Marketing, & Markets

We study the role of socio-political constructs in the marketplace.

Our Race, Marketing, and Markets work examines racial biases and inequities present in the market and proposes strategies to mitigate them.

Featured Faculty

RIM Network

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Organized by Sonya Grier, Guillaume D. Johnson, and Kevin D. Thomas, the Race in the Marketplace (RIM) network, is an international transdisciplinary research network that examines "the historic, contemporary, and future interactions of race in the marketplace through scholarship and practice."

Visit the RIM Network's website to learn more and download their book, Race in the Marketplace: Crossing Critical Boundaries, for free.

Publications

Top of Race

The Politics of Target Marketing

North American Advances in Consumer Research

2015

Guillaume D Johnson, Romain Cadario, Sonya A Grier

Macromarketing & Public Policy, Race Marketing & Markets

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