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Research & Publications / Race, Marketing, & Markets

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Race, Marketing, & Markets

We study the role of socio-political constructs in the marketplace.

Our Race, Marketing, and Markets work examines racial biases and inequities present in the market and proposes strategies to mitigate them.

Featured Faculty

RIM Network

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Organized by Sonya Grier, Guillaume D. Johnson, and Kevin D. Thomas, the Race in the Marketplace (RIM) network, is an international transdisciplinary research network that examines "the historic, contemporary, and future interactions of race in the marketplace through scholarship and practice."

Visit the RIM Network's website to learn more and download their book, Race in the Marketplace: Crossing Critical Boundaries, for free.

Publications

Top of Race

Intercultural Accommodation and Service Quality Perceptions: What Accommodating Factors Really Matter to Ethnic Minority Consumers: An Abstract

Academy of Marketing Science Annual Conference

2018

Sarah Mady, John B Ford, Tarek Mady

Race Marketing & Markets

What steps can you take to create an inclusive marketplace?

Mapping out Marketing

2018

Sonya A Grier

Race Marketing & Markets, Macromarketing & Public Policy

Dog Parks and Coffee Shops: Faux Diversity and Consumption in Gentrifying Neighborhoods

Journal of Public Policy and Marketing

2018

Sonya A. Grier, Vanessa G. Perry

Race Marketing & Markets, Macromarketing & Public Policy

Crossing Race and Markets: Introducing the Race in the Marketplace Research Network

North American Advances in Consumer Research

2018

Kevin D Thomas, Sonya Grier, Guillaume D Johnson

Race Marketing & Markets, Macromarketing & Public Policy

Re-imagining the marketplace: addressing race in academic marketing research

Consumption Markets & Culture

2017

Sonya A Grier, Kevin D Thomas, Guillaume D Johnson

Race Marketing & Markets, Macromarketing & Public Policy

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