We study the role of socio-political constructs in the marketplace.
Our Race, Marketing, and Markets work examines racial biases and inequities present in the market and proposes strategies to mitigate them.
Featured Faculty
RIM Network
Organized by Sonya Grier, Guillaume D. Johnson, and Kevin D. Thomas, the Race in the Marketplace (RIM) network, is an international transdisciplinary research network that examines "the historic, contemporary, and future interactions of race in the marketplace through scholarship and practice."
Visit the RIM Network's website to learn more and download their book, Race in the Marketplace: Crossing Critical Boundaries, for free.
Publications
Constructing a bridge to multicultural marketplace well-being: A consumer-centered framework for marketer action
Journal of Business Research
2019
Catherine Demangeot, Eva Kipnis, Chris Pullig, Samantha NN Cross, Julie Emontspool, Cristina Galalae, Sonya A Grier, Mark S Rosenbaum, Susy F Best
Race Marketing & Markets
A qualitative assessment of US Black and Latino adolescents’ attitudes about targeted marketing of unhealthy food and beverages
Journal of Children and Media
2019
Jennifer Harris, Willie Frazier III, Frances Fleming-Milici, Patrice Hubert, Gloriana Rodriguez-Arauz, Sonya Grier, Osei Appiah
Race Marketing & Markets
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