Race, Marketing, & Markets / Publication Abstract

The Racialized Marketing of Unhealthy Foods and Beverages: Perspectives and Potential Remedies

Mar 4, 2022

Anne Barnhill, A Susana Ramírez, Marice Ashe, Amanda Berhaupt-Glickstein, Nicholas Freudenberg, Sonya A Grier, Karen E Watson, Shiriki Kumanyika

Race, Marketing, & Markets
Health & Nutrition

Abstract

We propose that marketing of unhealthy foods and beverages to Black and Latino consumers results from the intersection of a business model in which profits come primarily from marketing an unhealthy mix of products, standard targeted marketing strategies, and societal forces of structural racism, and contributes to health disparities.

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