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Research & Publications / Macromarketing & Public Policy

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Macromarketing & Public Policy

We examine links between societal issues, marketing, and decision-making.

Our work in Macromarketing and Public Policy focuses on the broad ethical concerns, socially responsible behaviors, and legislative actions impacting markets and their complexities.

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Publications

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Improvisational Provisioning in Disaster: The Mechanisms and Meanings of Ad Hoc Marketing Exchange Systems in Community

Journal of Macromarketing

2015

Stacey Menzel Baker, Ronald Paul Hill, Courtney Nations Baker, John D Mittelstaedt

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Macromarketing & Public Policy

Saving and Well-Being at the Base of the Pyramid: Implications for Transformative Financial Services Delivery

Journal of Service Research

2015

Kelly D Martin, Ronald Paul Hill

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Vulnerable Communities, Macromarketing & Public Policy

Incivility in political advertisements: a look at the 2012 US presidential election

International Journal of Advertising

2015

Ronald Paul Hill, Michael Capella, Yoon-Na Cho

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Macromarketing & Public Policy

Interaction orientation and complaint handling

Handbook of Research on Customer Equity in Marketing

2015

Girish Ramani, George Knox

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Macromarketing & Public Policy

Shifting engineering education from disciplinary to transdisciplinary practice

International Journal of Engineering

2015

Atila Ertas, Kellilynn M Frias, Derrick Tate, Susan M Back

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Macromarketing & Public Policy

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