Research & Publications / Macromarketing & Public Policy

Macromarketing & Public Policy

We examine links between societal issues, marketing, and decision-making.

Our work in Macromarketing and Public Policy focuses on the broad ethical concerns, socially responsible behaviors, and legislative actions impacting markets and their complexities.

Featured Faculty

Publications

Top of Macro/Strategy

Crossing Race and Markets: Introducing the Race in the Marketplace Research Network

North American Advances in Consumer Research

2018

Kevin D Thomas, Sonya Grier, Guillaume D Johnson

Read the Abstract

Race Marketing & Markets, Macromarketing & Public Policy

Re-imagining the marketplace: addressing race in academic marketing research

Consumption Markets & Culture

2017

Sonya A Grier, Kevin D Thomas, Guillaume D Johnson

Read the Abstract

Race Marketing & Markets, Macromarketing & Public Policy

Impoverished Consumers: What We Know, What We Don’t Know, and What We Should Do

The Routledge Companion to Consumer Behavior

2017

Ronald Paul Hill

Read the Abstract

Vulnerable Communities, Macromarketing & Public Policy

Failure of Ethical Leadership: Implications for Stakeholder Theory and “Anti‐Stakeholders”

Business and Society Review

2017

Ronald Paul Hill

Read the Abstract

Macromarketing & Public Policy

Assessing the Societal Impact of Research: The Relational Engagement Approach

Journal of Public Policy & Marketing

2017

Julie L. Ozanne, Brennan Davis, Jeff B. Murray, Sonya Grier, Ahmed Benmecheddal, Hilary Downey, Akon E. Ekpo, Marion Garnier, Joel Hietanen, Marine Le Gall-Ely, Anastasia Seregina, Kevin D. Thomas, Ekant Veer

Read the Abstract

Macromarketing & Public Policy

10
Page 8

Macromarketing & Public Policy

We examine links between societal issues, marketing, and decision-making.

Featured Faculty

Kellilynn
Frias

Ronald
Hill

Sonya
Grier

Publications

Crossing Race and Markets: Introducing the Race in the Marketplace Research Network

Re-imagining the marketplace: addressing race in academic marketing research

Impoverished Consumers: What We Know, What We Don’t Know, and What We Should Do

Failure of Ethical Leadership: Implications for Stakeholder Theory and “Anti‐Stakeholders”

Assessing the Societal Impact of Research: The Relational Engagement Approach

Subscribe to our Newsletter

Macromarketing & Public Policy

We examine links between societal issues, marketing, and decision-making.

Featured Faculty

Kellilynn Frias

Ronald Hill

Sonya Grier

Publications

Crossing Race and Markets: Introducing the Race in the Marketplace Research Network

Re-imagining the marketplace: addressing race in academic marketing research

Impoverished Consumers: What We Know, What We Don’t Know, and What We Should Do

Failure of Ethical Leadership: Implications for Stakeholder Theory and “Anti‐Stakeholders”

Assessing the Societal Impact of Research: The Relational Engagement Approach

Subscribe to our Newsletter

Kellilynn
Frias

Ronald
Hill

Sonya
Grier