Research & Publications / Macromarketing & Public Policy
Macromarketing & Public Policy
We examine links between societal issues, marketing, and decision-making.
Our work in Macromarketing and Public Policy focuses on the broad ethical concerns, socially responsible behaviors, and legislative actions impacting markets and their complexities.
Featured Faculty
Publications
Political “Consumption”: Motivations, Decision-Making and Implications
North American Advances in Consumer Research
2020
Anastasiya Pocheptsova Ghosh, Jennifer Savary, Adam Duhachek, Cait Lamberton, Clayton R Critcher, David Crockett, Erick M Mas, Gita Johar, Melanie Wallendorf, Monika Lisjak, Nailya Ordabayeva, Neeru Paharia, Nooshin Warren, Ronald Paul Hill, Sharon Shavitt, Uzma Khan
Macromarketing & Public Policy
Psychological reactance impacts ratings of pediatrician vaccine-related communication quality, perceived vaccine safety, and vaccination priority among U.S. parents
Human Vaccines & Immunotherapeutics
2019
Stacey R Finkelstein, Wendy Attaya Boland, Beth Vallen, Paul M Connell, Gary D Sherman, Kristen A Feemster
Health & Nutrition, Macromarketing & Public Policy
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