Macromarketing & Public Policy / Publication Abstract

Political “Consumption”: Motivations, Decision-Making and Implications

Jan 1, 2020

Anastasiya Pocheptsova Ghosh, Jennifer Savary, Adam Duhachek, Cait Lamberton, Clayton R Critcher, David Crockett, Erick M Mas, Gita Johar, Melanie Wallendorf, Monika Lisjak, Nailya Ordabayeva, Neeru Paharia, Nooshin Warren, Ronald Paul Hill, Sharon Shavitt, Uzma Khan

Macromarketing & Public Policy

Abstract

Consumer engagement in politics can be direct (e.g., political donations, campaign merchandise purchases) or indirect (e.g., politicized consumption, policy advocacy). This forum brings together thought leaders from CP, CCT and Strategy to identify these behaviors, integrate extant knowledge, and envision a path forward for this promising but underexplored research domain.

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