top of page

Research & Publications / Macromarketing & Public Policy

Icon of a globe

Macromarketing & Public Policy

We examine links between societal issues, marketing, and decision-making.

Our work in Macromarketing and Public Policy focuses on the broad ethical concerns, socially responsible behaviors, and legislative actions impacting markets and their complexities.

Featured Faculty

Publications

Top of Macro/Strategy

Anti-racism in my pocket: mobilizing women, technology and privilege to support systemic equity

Emerald Insight

2023

Sonya A. Grier and Bea V. Porter

Read the Abstract

Race Marketing & Markets, Consumer Well-Being, Macromarketing & Public Policy, Vulnerable Communities

The Notice-and-Choice Privacy Gamble: Game Theory, Consumer Agency, and Implications for GDPR.

Journal of Marketing Development & Competitiveness

2023

Hettche, Matt; Dae-Hee Kim; Clayton, Michael J.

Read the Abstract

Consumer Well-Being, Macromarketing & Public Policy

Examining legislation and trends in healthcare pricing: A research agenda for consumer well‐being

Journal of Consumer Affairs

2023

Deidre Popovich and Kellilynn M. Frias

Read the Abstract

Health & Nutrition, Macromarketing & Public Policy, Consumer Well-Being

Targeted Research for Well-Being: Dissecting the Effects of Marketing on Youth of Color

Journal of Public Policy & Marketing

2023

Sonya A Grier

Read the Abstract

Macromarketing & Public Policy, Vulnerable Communities

Using YouTube Playlists for Qualitative Research: A Classroom Activity for Content Analyzing Video Ads

Journal of Advertising Education

2023

Matt Hettche, Michael J Clayton, Sophia Leichtentritt

Read the Abstract

Macromarketing & Public Policy

  • 10
    Page 2

Back to Top

Subscribe to our Newsletter

You have successfully been added to our mailing list.

Blue to red gradient

More than information.

It is impact.

More than

innovation.

It is well-being.

More than

a research center.

It is empowerment.

Market Impact Hub 
Kogod School of Business, American University

4400 Massachusetts Avenue NW
Washington, DC 20016 

American University Logo
  • Twitter
  • LinkedIn
  • Instagram
  • Facebook

Copyright © 2023 American University

bottom of page