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Research & Publications / Macromarketing & Public Policy

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Macromarketing & Public Policy

We examine links between societal issues, marketing, and decision-making.

Our work in Macromarketing and Public Policy focuses on the broad ethical concerns, socially responsible behaviors, and legislative actions impacting markets and their complexities.

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Publications

Top of Macro/Strategy

The Politics of Target Marketing

North American Advances in Consumer Research

2015

Guillaume D Johnson, Romain Cadario, Sonya A Grier

Macromarketing & Public Policy, Race Marketing & Markets

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    Page 10

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