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Research & Publications / Consumer Well-Being

Consumer Well-Being

Consumer Well-Being

We research the impact of marketing and consumption practices on social welfare and policy.

Our work in Consumer Well-Being explores the emotional, cognitive, and social responses diverse consumers experience related to their quality of life.

Featured Faculty

Publications

Top of Markets/Policy

Market basket analysis using Bayesian Networks

American University

2018

Xiaojun Li, Sanal Mazvancheryl, Srinivas Y Prasad, Pradeep Rau, Refik Soyer

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Consumer Well-Being

Analyzing advertising labels: Testing consumers' recognition of paid content online

CHI EA '18

2018

Jeff Johnson, Manoj Hastak, Bernard J Jansen, Devesh Raval

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Macromarketing & Public Policy, Consumer Well-Being

Journal of Consumer Affairs: Great Journal or Greatest Journal?

Journal of Consumer Affairs

2018

Ronald Paul Hill

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Consumer Well-Being

Beyond the Risky Gamble: A Framework for Consumer Research in Real-World Risk

Journal of the Association of Consumer Research

2017

Cait Lamberton, Ronald Paul Hill

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Consumer Well-Being

Weight Loss Through Virtual Support Communities: A Role for Identity-based Motivation in Public Commitment

Journal of Interactive Marketing

2017

Tonya Williams Bradford, Sonya A Grier, Geraldine Rosa Henderson

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Health & Nutrition, Consumer Well-Being

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More than information.

It is impact.

More than

innovation.

It is well-being.

More than

a research center.

It is empowerment.

Market Impact Hub 
Kogod School of Business, American University

4400 Massachusetts Avenue NW
Washington, DC 20016 

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