Consumer Well-Being / Publication Abstract
The Transformative Consumer Research Movement
Sep 1, 2016
Brennan Davis, Julie L Ozanne, Ronald Paul Hill
In this essay, the authors explore the emergence, growth, and future of the transformative consumer research movement. The notion of a social movement is used to conceptualize the organizing activities of research performed with the goal of enhancing consumer well-being. The authors trace the informal/formal and individual/collective actions that support their claim that transformative consumer research is an academic movement. They reflect on the future hurdles the movement faces to remain healthy and dynamic as well as the significant synergies that exist with public policy researchers.
Read the full article: