top of page

Speaking Your Language: The Psychological Impact of Dialect Integration in Artificial Intelligence Systems

Aug 1, 2024

Andre Martin (University of Notre Dame), Khalia Jenkins (American University)

Consumer Well-Being

Abstract

As the popularity and adoption of Artificial Intelligence (AI) systems continue to rise, this article presents a promising proposition: the use of AI dialects to enhance AI perception. By delving into the potential of personalized AI dialects to augment user perceptions of warmth, competence, and authenticity, the article underscores the pivotal role of anthropomorphism in fortifying trust, satisfaction, and loyalty to AI systems. A comprehensive research framework is put forth to explore these potential mechanisms and outcomes of AI dialect introduction, shedding light on how these impacts might vary based on AI modality (text, voice, and video), industry adoption, and user demographics.

Read the full article:

Subscribe to our Newsletter

You have successfully been added to our mailing list.

Blue to red gradient

More than information.

It is impact.

More than

innovation.

It is well-being.

More than

a research center.

It is empowerment.

Market Impact Hub 
Kogod School of Business, American University

4400 Massachusetts Avenue NW
Washington, DC 20016 

American University Logo
  • Twitter
  • LinkedIn
  • Instagram
  • Facebook

Copyright © 2023 American University

bottom of page