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Research & Publications / Race, Marketing, & Markets

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Race, Marketing, & Markets

We study the role of socio-political constructs in the marketplace.

Our Race, Marketing, and Markets work examines racial biases and inequities present in the market and proposes strategies to mitigate them.

Featured Faculty

RIM Network

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Organized by Sonya Grier, Guillaume D. Johnson, and Kevin D. Thomas, the Race in the Marketplace (RIM) network, is an international transdisciplinary research network that examines "the historic, contemporary, and future interactions of race in the marketplace through scholarship and practice."

Visit the RIM Network's website to learn more and download their book, Race in the Marketplace: Crossing Critical Boundaries, for free.

Publications

Top of Race

The Writing on the Wall

ISRF Bulletin

2021

Sonya Grier

Race Marketing & Markets

Operationalizing Critical Race Theory in the Marketplace

Journal of Public Policy & Marketing

2021

Sonja Martin Poole, Sonya A Grier, Kevin D Thomas, Francesca Sobande, Akon E Ekpo, Lez Trujillo Torres, Lynn A Addington, Melinda Weekes-Laidlow, Geraldine Rosa Henderson

Race Marketing & Markets

Race in the Marketplace and COVID-19

Journal of Public Policy & Marketing

2021

David Crockett, Sonya A Grier

Race Marketing & Markets, Health & Nutrition

Will Social Marketing Fight for Black Lives? An Open Letter to the Field

Social Marketing Quarterly

2020

Sonya A Grier, Sonja Martin Poole

Race Marketing & Markets

Reproducing inequity: The role of race in the business school faculty search

Journal of Marketing Management

2020

Sonya A Grier, Sonja Martin Poole

Race Marketing & Markets, Macromarketing & Public Policy

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