News / Article

Trump's 'Hero's Journey' According to Ron Hill

Jan 14, 2021

Ron Hill analyzed 30,000+ tweets from Donald Trump’s Twitter over 5 years and discusses his findings.

After analyzing over 30,000 tweets from then-President Donald Trump, Ron Hill discusses the Twitter account "through the lense of brand storytelling" and traces the so-called "hero's journey" trajectory the tweets seem to follow.


"Trump’s Twitter feed – now archived after his account was suspended – chronicles how the president left his comfortable life as a billionaire real estate magnate and entered the political realm as a savior who would protect Americans from immigrants, Muslims, Democrats and even fellow Republicans such as the primary opponents he vanquished to become the party’s nominee."


Dr. Hill writes about this examination—and why it matters—in an article published on The Conversation.