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Jeff Lee discusses implications of the #StopHateForProfit campaign on its participating brands.
Jeff Lee takes a deep dive into the pros and cons of businesses participating in the #StopHateForProfit Facebook boycott and considers what it actually means for a brand to be political.
Author Anna Morceff notes that "demonstrating their social values has become an easy, if fraught way for companies to stay relevant."
Dr. Lee also discusses what this boycott could actually mean for the social media giant.
Read the article on the Kogod website.
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