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Sonya Grier, coauthor Vanessa Perry, and the AMA discuss the pair's celebrated research on gentrification in DC.
Shortly following the announcement that their 2018 article, “Dog Parks and Coffee Shops: Faux Diversity and Consumption in Gentrifying Neighborhoods,” was awarded the inaugural AMA-EBSCO Award for Responsible Research in Marketing, Sonya Grier and Vanessa Perry sat down with the AMA to discuss the work. They talk about their approach—incorporating a documentary film to “reach stakeholders beyond the academic community”—as well as the impact of the work.
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