News / Article

“Cancel-Proofing” Corporate Racial Justice Initiatives

Mar 30, 2021

When corporate allyship is a means to an end.

Tracy Jan of the Washington Post explores how, as they try to stay relevant amid racial tensions, companies are increasingly partnering with minority influencers to “cancel-proof” their advertising efforts. Sonya Grier notes that this is beneficial to the bottom line: “It’s like smoothing the ground in ways to still accomplish the goals they want to accomplish…”