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Research & Publications / Macromarketing & Public Policy

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Macromarketing & Public Policy

We examine links between societal issues, marketing, and decision-making.

Our work in Macromarketing and Public Policy focuses on the broad ethical concerns, socially responsible behaviors, and legislative actions impacting markets and their complexities.

Featured Faculty

Publications

Top of Macro/Strategy

Does “big data” have the right customer satisfaction answers?

Mapping out Marketing

2018

Ronald Hill

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Macromarketing & Public Policy

Mapping out Marketing: Navigation Lessons from the Ivory Trenches

Mapping out Marketing

2018

Ronald Hill, Cait Lamberton, Jennifer Swartz

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Macromarketing & Public Policy

What steps can you take to create an inclusive marketplace?

Mapping out Marketing

2018

Sonya A Grier

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Race Marketing & Markets, Macromarketing & Public Policy

Analyzing advertising labels: Testing consumers' recognition of paid content online

CHI EA '18

2018

Jeff Johnson, Manoj Hastak, Bernard J Jansen, Devesh Raval

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Macromarketing & Public Policy, Consumer Well-Being

Dog Parks and Coffee Shops: Faux Diversity and Consumption in Gentrifying Neighborhoods

Journal of Public Policy and Marketing

2018

Sonya A. Grier, Vanessa G. Perry

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Race Marketing & Markets, Macromarketing & Public Policy

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