Research & Publications / Macromarketing & Public Policy

Macromarketing & Public Policy

We examine links between societal issues, marketing, and decision-making.

Our work in Macromarketing and Public Policy focuses on the broad ethical concerns, socially responsible behaviors, and legislative actions impacting markets and their complexities.

Featured Faculty

Publications

Top of Macro/Strategy

So, you want to write policy-relevant articles?

How to Get Published in the Best Marketing Journals

2019

Ronald Paul Hill

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Macromarketing & Public Policy

Freedom of the Will and Consumption Restrictions

Journal of Business Ethics

2019

Ronald Paul Hill

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Vulnerable Communities, Macromarketing & Public Policy

Reversing the Placebo: Performance-Branded Experiences Can Undermine Consumer Performance

Journal of Consumer Psychology

2019

Sachin Banker, Renée Richardson Gosline, Jeffrey K. Lee

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Macromarketing & Public Policy

The effects of scarcity on consumer decision journeys

Journal of the Academy of Marketing Science

2019

Rebecca Hamilton, Debora Thompson, Sterling Bone, Lan Nguyen Chaplin, Vladas Griskevicius, Kelly Goldsmith, Ronald Hill, Deborah Roedder John, Chiraag Mittal, Thomas O’Guinn, Paul Piff, Caroline Roux, Anuj Shah, Meng Zhu

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Vulnerable Communities, Macromarketing & Public Policy

Choosing value-chain locations in marketing channels: integrating service-dominant logic and product-form strategy perspectives

Handbook of Research on Distribution Channel

2019

Mrinal Ghosh, Kellilynn M Frias, Robert F Lusch

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Macromarketing & Public Policy

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Macromarketing & Public Policy

We examine links between societal issues, marketing, and decision-making.

Featured Faculty

Kellilynn
Frias

Ronald
Hill

Sonya
Grier

Publications

So, you want to write policy-relevant articles?

Freedom of the Will and Consumption Restrictions

Reversing the Placebo: Performance-Branded Experiences Can Undermine Consumer Performance

The effects of scarcity on consumer decision journeys

Choosing value-chain locations in marketing channels: integrating service-dominant logic and product-form strategy perspectives

Subscribe to our Newsletter

Macromarketing & Public Policy

We examine links between societal issues, marketing, and decision-making.

Featured Faculty

Kellilynn Frias

Ronald Hill

Sonya Grier

Publications

So, you want to write policy-relevant articles?

Freedom of the Will and Consumption Restrictions

Reversing the Placebo: Performance-Branded Experiences Can Undermine Consumer Performance

The effects of scarcity on consumer decision journeys

Choosing value-chain locations in marketing channels: integrating service-dominant logic and product-form strategy perspectives

Subscribe to our Newsletter

Kellilynn
Frias

Ronald
Hill

Sonya
Grier