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Powered by Thought, Intent, and Action.

The Market Impact Hub (MIH), at the Kogod School of Business at American University, is a place for synergistic activities related to research, teaching, generating awareness, creating understanding, and fueling community engagement.

Our vision is to equip future generations with the tools they need to practice modern marketing with moral action and loyalty to advancing consumer well-being. Through a dedication to issues relevant to the institutions that affect our health, happiness, and the value we place on our existence, MIH can positively impact lives, communities, and society.

MIH in the News

Elicia John

Aug 9, 2022

Solving America’s race problem one byte at a time

The Washington Post profiles Elicia John and her work as a behavioral data science.

Sonya Grier

May 6, 2022

Grier Honored with Faculty Award for DEI

Dr. Grier was recognized at the 2022 Faculty Awards

The light on top of a police car.

Mar 2, 2022

Elicia John talks policing with the Nature Podcast

Elicia John was interviewed in the Nature Podcast.

Research Highlights

Jun 7, 2022

Conversations about conducting marketing research in mental health

Journal of Consumer Marketing

Ronald Hill

Vulnerable Communities, Health & Nutrition

Feb 9, 2022

Can advertising benefit women’s development? Preliminary insights from a multi-method investigation

Journal of the Academy of Marketing Science

Ronald Hill

Consumer Well-Being

Mar 15, 2022

Poverty and consumer psychology

APA Handbook of Consumer Psychology

Ronald Hill

Consumer Well-Being, Vulnerable Communities

Nov 1, 2021

Tweeter-in-Chief Donald J. Trump: The Story of the Downfall of a Brand

NIM Marketing Intelligence Review

Ronald Hill, Sanal Mazvancheryl, Benjamin Wright

Macromarketing & Public Policy

Mar 4, 2022

The Racialized Marketing of Unhealthy Foods and Beverages: Perspectives and Potential Remedies

The Journal of Law, Medicine & Ethics

Sonya Grier

Race Marketing & Markets, Health & Nutrition

Oct 21, 2021

Identity Management as a Coping Strategy for Stigmatization: The Case of Indian Sex Workers in a Libidinal Market

Journal of Public Policy & Marketing

Ronald Hill

Vulnerable Communities, Macromarketing & Public Policy