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Powered by Thought, Intent, and Action.

The Market Impact Hub (MIH), at the Kogod School of Business at American University, is a place for synergistic activities related to research, teaching, generating awareness, creating understanding, and fueling community engagement.

Our vision is to equip future generations with the tools they need to practice modern marketing with moral action and loyalty to advancing consumer well-being. Through a dedication to issues relevant to the institutions that affect our health, happiness, and the value we place on our existence, MIH can positively impact lives, communities, and society.

MIH in the News

Sonya Grier

May 6, 2022

Grier Honored with Faculty Award for DEI

Dr. Grier was recognized at the 2022 Faculty Awards

Skiers at an Olympic event.

Feb 2, 2022

Interview: Challenges Face Media, Athletes at Winter Olympics

Ron Hill, Benjamin Wright, and Jason Mollica talk ethics and political messaging at the 2022 Winter Olympics in Beijing.

A close-up of a peloton bike

Jan 20, 2022

Quote: Popularity dips for Peloton and other early pandemic favorites

Wright spoke with Fox 5's Josh Rosenthal about the decline in Peloton's Q2 numbers

Research Highlights

Mar 15, 2022

Poverty and consumer psychology

APA Handbook of Consumer Psychology

Ronald Hill

Consumer Well-Being, Vulnerable Communities

Oct 21, 2021

Identity Management as a Coping Strategy for Stigmatization: The Case of Indian Sex Workers in a Libidinal Market

Journal of Public Policy & Marketing

Ronald Hill

Vulnerable Communities, Macromarketing & Public Policy

Feb 9, 2022

Can advertising benefit women’s development? Preliminary insights from a multi-method investigation

Journal of the Academy of Marketing Science

Ronald Hill

Consumer Well-Being

Oct 18, 2021

From Anxious Spaces To Harmonious Relations? Interracial Marketplace Interactions Through The Lens Of Consumer Psychology

Journal of Consumer Psychology

Sonya Grier

Race Marketing & Markets, Consumer Well-Being

Nov 1, 2021

Tweeter-in-Chief Donald J. Trump: The Story of the Downfall of a Brand

NIM Marketing Intelligence Review

Ronald Hill, Sanal Mazvancheryl, Benjamin Wright

Macromarketing & Public Policy

Oct 1, 2021

Mental health service utilization after military missions: The double-edged consequences of unit-level organizational support.

Psychological Services

Ronald Hill

Health & Nutrition, Vulnerable Communities