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Powered by Thought, Intent, and Action.

The Market Impact Hub (MIH), at the Kogod School of Business at American University, is a place for synergistic activities related to research, teaching, generating awareness, creating understanding, and fueling community engagement.

Our vision is to equip future generations with the tools they need to practice modern marketing with moral action and loyalty to advancing consumer well-being. Through a dedication to issues relevant to the institutions that affect our health, happiness, and the value we place on our existence, MIH can positively impact lives, communities, and society.

MIH in the News

Poster promoting the Research Presentations at the 8th Annual Rawls Diversity Symposium on November 10, 2022.

Nov 10, 2022

On Healthcare Access and Affordability

Frias and Popovich (Texas Tech University) present at Rawls Diversity Symposium

Ron Hill speaks on DC News Now

Nov 8, 2022

ALDI, Walmart, Lidl promote old school prices for holiday food deals

Hill discusses strategy of "old school prices"

A tv showing a number of streaming service options.

Oct 31, 2022

Free streaming services: Are they really worth it?

Ron Hill speaks with DC News Now about streaming versus cable

Research Highlights

Aug 4, 2022

Rethinking scarcity and poverty: Building bridges for shared insight and impact

Journal of Consumer Psychology

Ronald Hill

Consumer Well-Being, Vulnerable Communities

Mar 15, 2022

Poverty and consumer psychology

APA Handbook of Consumer Psychology

Ronald Hill

Consumer Well-Being, Vulnerable Communities

Jun 27, 2022

“A Whiter Shade of Pale”: Whiteness, Female Beauty Standards, and Ethical Engagement Across Three Cultures

Journal of International Marketing

Sarah Mady, Ronald Hill

Race Marketing & Markets, Consumer Well-Being

Mar 4, 2022

The Racialized Marketing of Unhealthy Foods and Beverages: Perspectives and Potential Remedies

The Journal of Law, Medicine & Ethics

Sonya Grier

Race Marketing & Markets, Health & Nutrition

Jun 7, 2022

Conversations about conducting marketing research in mental health

Journal of Consumer Marketing

Ronald Hill

Vulnerable Communities, Health & Nutrition

Feb 9, 2022

Can advertising benefit women’s development? Preliminary insights from a multi-method investigation

Journal of the Academy of Marketing Science

Ronald Hill

Consumer Well-Being