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MARKET IMPACT HUB

Powered by Thought, Intent, and Action.

The Market Impact Hub (MIH), at the Kogod School of Business at American University, is a place for synergistic activities related to research, teaching, generating awareness, creating understanding, and fueling community engagement.

Our vision is to equip future generations with the tools they need to practice modern marketing with moral action and loyalty to advancing consumer well-being. Through a dedication to issues relevant to the institutions that affect our health, happiness, and the value we place on our existence, MIH can positively impact lives, communities, and society.

MIH in the News

Sonya A. Grier, Professor, Kogod School of Business

Jan 11, 2023

60 Seconds on Equitable Marketing

Sonya Grier discusses race and in the marketplace and the social impact of marketing.

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Sophie Myers, James Simpson, and Sarah Yuan

Dec 6, 2022

AU Students Take First at DMAW/EF Oral Case Competition

A team of AU undergrads presents a winning marketing strategy.

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A slideshow projector.

Nov 10, 2022

On Healthcare Access and Affordability

Frias and Popovich (Texas Tech University) present at Rawls Diversity Symposium

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Research Highlights

Mar 1, 2023

An examination of legality of global abortion services and the genesis of public policy

Business and Politics

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Ronald Hill, Girish Ramani

Macromarketing & Public Policy, Health & Nutrition

Dec 22, 2022

Beyond Income: Dynamic Consumer Financial Vulnerability

Journal of Marketing

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Ronald Hill

Consumer Well-Being, Vulnerable Communities

Jan 27, 2023

When Big Is Less than Small: Why dominant brands lack authenticity in their sustainability initiatives

Journal of Business Research

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Deidre Popovich

Sustainability

Oct 31, 2022

Cause Beneficial or Cause Exploitative? Using Joint Motives to Increase Credibility of Sustainability Efforts

Journal of Public Policy and Marketing

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Deidre Popovich

Sustainability

Jan 23, 2023

Perspectives: race and advertising: conceptualizing a way forward through aesthetics

International Journal of Advertising

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Sonya Grier

Race Marketing & Markets

Aug 4, 2022

Rethinking scarcity and poverty: Building bridges for shared insight and impact

Journal of Consumer Psychology

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Ronald Hill

Consumer Well-Being, Vulnerable Communities

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