MARKET IMPACT HUB
Powered by Thought, Intent, and Action.
The Market Impact Hub (MIH), at the Kogod School of Business at American University, is a place for synergistic activities related to research, teaching, generating awareness, creating understanding, and fueling community engagement.
Our vision is to equip future generations with the tools they need to practice modern marketing with moral action and loyalty to advancing consumer well-being. Through a dedication to issues relevant to the institutions that affect our health, happiness, and the value we place on our existence, MIH can positively impact lives, communities, and society.
MIH in the News
Aug 9, 2022
Solving America’s race problem one byte at a time
The Washington Post profiles Elicia John and her work as a behavioral data science.
May 6, 2022
Grier Honored with Faculty Award for DEI
Dr. Grier was recognized at the 2022 Faculty Awards
Mar 2, 2022
Elicia John talks policing with the Nature Podcast
Elicia John was interviewed in the Nature Podcast.
Research Highlights
Jun 7, 2022
Conversations about conducting marketing research in mental health
Journal of Consumer Marketing
Ronald Hill
Vulnerable Communities, Health & Nutrition
Feb 9, 2022
Can advertising benefit women’s development? Preliminary insights from a multi-method investigation
Journal of the Academy of Marketing Science
Ronald Hill
Consumer Well-Being
Mar 15, 2022
Poverty and consumer psychology
APA Handbook of Consumer Psychology
Ronald Hill
Consumer Well-Being, Vulnerable Communities
Nov 1, 2021
Tweeter-in-Chief Donald J. Trump: The Story of the Downfall of a Brand
NIM Marketing Intelligence Review
Ronald Hill, Sanal Mazvancheryl, Benjamin Wright
Macromarketing & Public Policy
Mar 4, 2022
The Racialized Marketing of Unhealthy Foods and Beverages: Perspectives and Potential Remedies
The Journal of Law, Medicine & Ethics
Sonya Grier
Race Marketing & Markets, Health & Nutrition
Oct 21, 2021
Identity Management as a Coping Strategy for Stigmatization: The Case of Indian Sex Workers in a Libidinal Market
Journal of Public Policy & Marketing
Ronald Hill
Vulnerable Communities, Macromarketing & Public Policy