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Powered by Thought, Intent, and Action.

The Market Impact Hub (MIH), at the Kogod School of Business at American University, is a place for synergistic activities related to research, teaching, generating awareness, creating understanding, and fueling community engagement.

Our vision is to equip future generations with the tools they need to practice modern marketing with moral action and loyalty to advancing consumer well-being. Through a dedication to issues relevant to the institutions that affect our health, happiness, and the value we place on our existence, MIH can positively impact lives, communities, and society.

MIH in the News

MIH Faculty Kelli Frias

Jun 25, 2024

Dr. Kelli Frias's Interview with Reuters is Now Live!

In this engaging piece, Dr. Frias discusses the complexities faced by food companies in the weight-loss market, particularly regarding products tailored for individuals using GLP-1 agonist medications like Wegovy and Ozempic.

Mar 4, 2024

Ronald Hill becomes Distinguished Professor

Marketing Prof. is named as a Distinguished Professor--the highest rank at American University.

MIH Faculty Kelli Frias

Feb 8, 2024

Professor Kelli Frias's Entrepreneurial Marketing Insights

Kogod School of Business marketing professor Kelli Frias shares how her passion for entrepreneurship and innovation drives her work in marketing and why these fields are one and the same.

Research Highlights

Mar 1, 2024

Designing and communicating higher education DEI strategies and tactics in a polarised political landscape

Journal of Education Advancement & Marketing

Ronald Hill, Sarah Mady, Stacy Merida

Macromarketing & Public Policy

Jan 1, 2024

Educating for Adolescent Well-being: Is it Time for Marketplace Literacy?

Journal of the Association for Consumer Research

Wenday Attaya Boland; Sonya A. Grier

Vulnerable Communities, Consumer Well-Being

Mar 1, 2024

Educating for Adolescent Well-being: Is it Time for Marketplace Literacy?

Journal of the Association for Consumer Research

Wendy Attaya Boland, Sonya A Grier, Paul M Connell

Consumer Well-Being, Macromarketing & Public Policy

Dec 15, 2023

The Impact of Cultural Health Capital on Market Choice Along the Texas-Mexico Border

Journal of Racial and Ethnic Health Disparities

Emilia Amaro, Jordan Rodriguez, Deziree Jackson, Deidre Popovich, Kellilynn M Frias, Ernesto Castañeda

Vulnerable Communities, Consumer Well-Being

Jan 4, 2024

Impoverished Children and Consumption Adequacy

Journal of the Association for Consumer Research

Ronald Paul Hill, Sarah Mady

Health & Nutrition, Consumer Well-Being

Sep 14, 2023

Race in Consumer Research: Past, Present, and Future

Journal of Consumer Research

Sonya Grier

Race Marketing & Markets, Consumer Well-Being, Vulnerable Communities


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