MARKET IMPACT HUB
Powered by Thought, Intent, and Action.
The Market Impact Hub (MIH), at the Kogod School of Business at American University, is a place for synergistic activities related to research, teaching, generating awareness, creating understanding, and fueling community engagement.
Our vision is to equip future generations with the tools they need to practice modern marketing with moral action and loyalty to advancing consumer well-being. Through a dedication to issues relevant to the institutions that affect our health, happiness, and the value we place on our existence, MIH can positively impact lives, communities, and society.
MIH in the News
Jun 27, 2022
“A Whiter Shade of Pale”: Whiteness, Female Beauty Standards, and Ethical Engagement Across Three Cultures
Journal of International Marketing
Sarah Mady, Ronald Hill
Race Marketing & Markets, Consumer Well-Being
Mar 4, 2022
The Racialized Marketing of Unhealthy Foods and Beverages: Perspectives and Potential Remedies
The Journal of Law, Medicine & Ethics
Race Marketing & Markets, Health & Nutrition
Feb 9, 2022
Can advertising benefit women’s development? Preliminary insights from a multi-method investigation
Journal of the Academy of Marketing Science