MARKET IMPACT HUB
Powered by Thought, Intent, and Action.
The Market Impact Hub (MIH), at the Kogod School of Business at American University, is a place for synergistic activities related to research, teaching, generating awareness, creating understanding, and fueling community engagement.
Our vision is to equip future generations with the tools they need to practice modern marketing with moral action and loyalty to advancing consumer well-being. Through a dedication to issues relevant to the institutions that affect our health, happiness, and the value we place on our existence, MIH can positively impact lives, communities, and society.
MIH in the News
May 6, 2022
Grier Honored with Faculty Award for DEI
Dr. Grier was recognized at the 2022 Faculty Awards
Feb 2, 2022
Interview: Challenges Face Media, Athletes at Winter Olympics
Ron Hill, Benjamin Wright, and Jason Mollica talk ethics and political messaging at the 2022 Winter Olympics in Beijing.
Jan 20, 2022
Quote: Popularity dips for Peloton and other early pandemic favorites
Wright spoke with Fox 5's Josh Rosenthal about the decline in Peloton's Q2 numbers
Research Highlights
Mar 15, 2022
Poverty and consumer psychology
APA Handbook of Consumer Psychology
Ronald Hill
Consumer Well-Being, Vulnerable Communities
Oct 21, 2021
Identity Management as a Coping Strategy for Stigmatization: The Case of Indian Sex Workers in a Libidinal Market
Journal of Public Policy & Marketing
Ronald Hill
Vulnerable Communities, Macromarketing & Public Policy
Feb 9, 2022
Can advertising benefit women’s development? Preliminary insights from a multi-method investigation
Journal of the Academy of Marketing Science
Ronald Hill
Consumer Well-Being
Oct 18, 2021
From Anxious Spaces To Harmonious Relations? Interracial Marketplace Interactions Through The Lens Of Consumer Psychology
Journal of Consumer Psychology
Sonya Grier
Race Marketing & Markets, Consumer Well-Being
Nov 1, 2021
Tweeter-in-Chief Donald J. Trump: The Story of the Downfall of a Brand
NIM Marketing Intelligence Review
Ronald Hill, Sanal Mazvancheryl, Benjamin Wright
Macromarketing & Public Policy
Oct 1, 2021
Mental health service utilization after military missions: The double-edged consequences of unit-level organizational support.
Psychological Services
Ronald Hill
Health & Nutrition, Vulnerable Communities